McDonalds pledges healthful meal options
09/27/2013 10:58:00 AM
Pamela Riemenschneider
a salad — or fruit — with their meal in lieu of less
nutritious side options.
The Oak Brook, Ill.-based company partnered with
the Alliance for a Healthier Generation and American
Heart Association to offer more fruit and vegetable
options with its meals. The options are available in
20 of the restaurant’s largest markets, representing
85% of the company’s global sales, according to a
news release.
The company committed to providing customers “a choice of side salad, fruit or vegetable as a
substitute for french-fries in value meals” but specified that salad, fruit or vegetable options would
vary depending on the participating market.
The company also made changes to its Happy Meal policy, removing sodas as options advertised
in stores and in the marketplace. Patrons can still order soda with a Happy Meal, however.
McDonalds plans to include nutrition and well-being messages on Happy Meal boxes and bag
panels, and ensure all ads aimed at children will “include a fun nutrition or children’s well-being
message. ” New packaging will “generate excitement for fruit, vegetable, low/reduced calorie dairy
or water options for kids,” according to a news release.
Source: Pamela Riemenschneider, The Packer, 27/09/2103.
